IPL Media Rights Auction 2022 Live Updates: TV and digital rights

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IPL media rights auction live: Stay updated for all live updates of IPL Media Rights Auction 2022 on here. The winner among the current bidders will win the rights to broadcast the IPL for a five-year deal between 2023-2027. The bidding war for IPL media rights continue on Monday with Disney Hotsar, Sony and Reliance in contention for what could fetch the BCCI up to $6 billion.

The Board of Control for Cricket in India (BCCI) will conduct the auction for the media rights for IPL for the years 2023-27 today, on June 12. According to media reports, the board is expected to fetch nearly double the money this year, as compared to the last auction in 2017. Currently, Star holds the media rights to one of the biggest sporting events in the world. Also Read – IPL Is World’s Second Richest League; Key Takeaways From IPL Media Rights Auction.

IPL Media Rights Auction 2022 Live Updates

The highest bids for the two most lucrative categories – TV and digital – in the IPL rights e-auction for the next cycle [2023-27] have been identified. ESPNcricinfo has learnt that the biggest bid for TV rights for the Indian subcontinent [Package A] is INR 57.5 crore (US$ 7.37 million approx.) per match, and digital rights for the Indian subcontinent [Package B] attracted a highest bid of INR 48 crore (US$ 6.15 million approx.).

Both Packages A and B were bid for simultaneously in an e-auction that started on Sunday and spilt over to the second day, on Monday. On the first day, the highest closing bid for Package A had been INR 57 crore, while Package B was parked at INR 48 crore.

The combined value of INR 105.5 crore (US$ 13.5 million approx.) has put the IPL in the highest bracket in all sports – alongside the NFL and the English Premier League – in terms of per-match value.

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Indian premier league 2022 TV and Media Rights Bid

The biggest bid for the IPL’s TV rights was 17.3% higher than the base price of INR 49 crore (US$ 6.3 million approx.) the IPL had set for Package A. The corresponding number for digital rights saw a massive jump of 45.4% over the base price of INR 33 crore (US$ 4.2 million approx.). The combined figure is also 94.5% higher than the INR 54.23 crore (US$ 8.47 million approx. at the time), which was the per-match value in the previous IPL rights deal for 2018-22.

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For 74 matches in each season, the TV rights package for five years is worth INR 21,275 crore (US$ 2.72 billion approx.). Combined with the digital rights, INR 17,760 crore (US$ 2.27 billion approx.), the overall number of INR 39,035 crore (US$ 5 billion approx.) is 2.39 times or 139% higher than the worth of the IPL rights in the previous cycle for INR 16,347.5 crore (US$ 2.55 billion approx. at the time).

The names of the winners have not been disclosed yet by the IPL authorities as the e-auction is still in progress. According to the rules, the IPL will give the Package A winner automatic rights to compete for Package B by locking horns with the highest bidder in the digital-rights category. It could not be confirmed whether the Package A winner was the same as the winner of Package B or whether the highest bidder for TV rights wanted to compete for the digital rights at all or not.

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If the highest bidders for Packages A and B are different, the above figure for the highest bid for Package B could be revised, if the winner of Package A chooses to make an incremental bid.

This year, global giants like Zee Entertainment Enterprises Ltd (ZEEL), Reliance-Viacom 18 and Disney Star Network are in the fray to grab the rights to the event. Unlike the closed bidding in 2017, this year, the participants can withdraw their bid after a certain stage. The auction is expected to begin at 11 AM (IST). 

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